Tuesday, December 28, 2010

Introducing Purex Complete Crystals Softener


To say that you've reinvented something is a bold statement. Yet Purex says that their new product is:
A statement made by Purex with the release of their new Purex Complete Crystals Softener. Of course, that's a good thing, provided you can back it up with some hard evidence.

Personally, when I think of fabric softener, dryer sheets or liquid comes to mind. This brings me to:

EXHIBIT A
Purex Complete Crystals Softeners come in crystal form. In their own words, they call it "A Revelation  - In Crystal Form.

Okay, so that is VERY different from what I know to be traditional as a fabric softener. I want to know more, so I read the info sheet that has been sent to me along with this sample (which smells wonderful by the way!) which says that it is:


This statement brings me into:

EXHIBIT B
This definitely sets it apart from other fabric softeners. Other softeners are oil based and therefore coat your fabrics in oil. Over time this oil builds up, allowing dirt and debris to stick to these fabrics, thereby decreasing the lifespan of your fabrics and inhibiting the proper cleaning of your laundry and causing gray or yellow discoloration.

There is yet another consequence of this oil. It can interfere with your towels' ability to absorb water, making it difficult for these towels to absorb water from your body or dishes. The presence of oil can also impair the ability for garments to self-extinguish when coming into contact with a small flame when they were originally designed to meet flame-retardant standards. These same oils can reduce the effectiveness of clothing designed to draw sweat away from your body during a workout.


CLOSING ARGUMENT
Purex Complete Crystals Softener is not oil based. The crystals work by penetrating fabrics and infusing them with freshness designed to last for weeks instead of days. They are designed to keep your towels fresh and absorbent. It is the first major fabric softener that is 100% safe to use on children's sleepwear without impairing their flame retardant qualities. Purex Complete Crystals don't inhibit wicking fabrics that are used in sportswear, making it safe for use with these as well. It's as simple as:

THE VERDICT
Enough said. I'm personally convinced that Purex Complete Crystals really IS softener reinvinted and i'm ready to get down to business. Purex Complete Crystals is available at Walmart and will be released to other retailers in the months of January and February. Stay tuned for a giveaway where 2 of you will win free product coupons to try this out for yourselves!

*Disclosure: As a Purex Insider, I had the privilege of having a sample sent to me along with a coupon at no cost to me. The opinions express are my own and i've also shared some information taken from the info sheet that came along with my sample.